Panasonic IP video

Panasonic i-Pro smart HD.

Panasonic have recently unveiled a new division within its organization called PSNE or if you prefer the full version, Panasonic System Networks Europe. The new division formed in January of this year (2010) and is seen by many forward thinking in the CCTV industry as a very clever move.

Quite simply Panasonic have realized that CCTV as we know it today will look very different in the future. By recognising that the convergence of telecommunications, security and imaging products all needing to come under one portfolio, they have sent a message to the market place. They see  IP video systems integrating with various different edge devices including epos point of sale, industrial and medical cameras as well as home networking products as the way foward.

With this new focus on IP based technology they have produced some excellent network video cameras that are designed to suit just about every application. This has been named the i-Pro smartHD. This range of  IP cameras and monitoring systems means they can easily integrate older analogue products seamlessly with the new IP video based systems.

NVR’s within the new portfolio include the WJ-ND400, WJ-ND300A and the WJ-ND200 all the new equipment is of course ONVIF compliant.

Panasonic trail Axis now a very close second in the sale of IP Camera and ip video systems and see that although the market is still split 80% 20% heavily in favour of analogue camera solutions the trend towards network video systems is an irresistible force. This is now driving many CCTV camera manufacturers to look very closely at what Panasonic are able to achieve in this next year or two, especially as the CCTV market place is thought to be worth anything upwards of 350 million pounds this year.

With IT mangers now taking ownership of newly installed Network video systems the design of any IP video system needs to ensure that the ITC department is kept happy. Getting the IT manager on board as we all know is going to be half the battle when specifying IP surveillance systems however this is becoming easier, especially with Panasonic giving heavy behind the scenes support for its network of dealers.

To ensure Panasonic are able to get their message across to the general public they have invested heavily in the London 2012 Olympics so their famous catchphrase “ideas for life” will soon be ingrained in the thoughts of many installers and new customers who will inevitably start to migrate from analogue to IP camera solutions. Probably an awful lot sooner than they think!

CCTV sales squeezed by government cuts.

CCTV Sales take a hit.

Government spending across all areas of its budgets are soon to be cut. This will be like no other cuts we have ever seen before. Some say it is an inevitable consequence of over spending by the previous regime, some say it is not necessary. Whatever you think it is going to happen and this will filter through to effect new CCTV sales.

State spending cuts.

Speaking to many in the industry, one of the biggest concerns is the cut in spending on state funded new builds, especially schools and government buildings. The previous government had many spending plans and this was seen by many in the security industry as the catalyst that was going to kick start the IP camera revolution. New builds are of course the IP CCTV natural market place. Although more expensive than analogue, the big selling point has always been that they are cheaper to install so cost savings would have meant more sales amounting to millions of pounds. This now has all gone, at least in the foreseeable future. So is the new network IP camera revolution about to grind to a rather painful halt?

Hope.

Well looking at the facts it would seem that way but there is some hope on the horizon. Megapixel and HD cameras have undoubtedly brought better quality images to the market and this on its own will encourage people to buy. Remember however always to demonstrate this quality to the end user, talking alone can never sell anything. In addition to this is a rather contentious subject. Historically in times of recession crime rises. It is inevitable, so more crime will be seen across the country industry will have to invest in security. Will it be IP CCTV though?

CCTV, Making do? A bad decision!.

The last two years have been a barren period for new sales of both IP and analogue security equipment especially in the UK. Customers are quite simply just making do, or worse they are letting their systems deteriorate as they either wont or cant afford to keep the systems properly maintained. We know however that once the criminal fraternity are aware that there is limited or faulty security equipment on a site ,that site will get hit time and time again. This leaves the customer with little choice but to take action and often the best action is to spend money on new security.

Olympics 2012.

So what positives can take out of this? Well IP CCTV will become cheaper  and this will help sales. The Olympics is round the corner and this will be a big boost to our industry, and finally and most importantly this recession cannot go on forever, can it??